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GTB, formerly known as Team Detroit,[1] is an advertising agency based in Dearborn, Michigan.It is the primary creative agency for the Ford Motor Company。GTB is a subsidiary of WPP, one of the Big Four advertising firms.
GTB,原名Team Detroit,是一家位于密歇根州迪尔伯恩的广告公司,是福特汽车公司的主要创意机构。GTB是四大广告公司之一WPP的子公司。
In 1943, we became the first agency of record for Ford. In 2007, we joined forces with five other WPP agencies and became Team Detroit, working across all channels, geographies and communications. 2015 saw another growth spurt and we expanded to a global footprint and rebranded under the name, GTB.
1943年,我们成为福特的第一家代理商。2007年,我们加入WPP集团,成为底特律团队,在所有渠道、地域和传播领域开展工作。2015年,我们又迎来了新的增长点,我们的业务扩展到了全球范围,并以GTB为名进行了品牌重塑。